Skip to main content
  • About us
  • Helmet
  • Shop
  • Contact us
MAD56
MAD56
Contacts
  • Italiano
  • English

Cookie Policy

This Cookie Policy is provided pursuant to Art. 122 of Italian Legislative Decree 196/2003 and the Italian Data Protection Authority’s “Guidelines on cookies and other tracking tools” (10 June 2021), and describes the cookies used by mad56.it and how to manage consent. This English version is a translation; the Italian version prevails. Last updated: June 2026.

1. What cookies are

Cookies are small text files that visited websites send to the user’s device, where they are stored and sent back to the same sites on the next visit. They may be “technical” (necessary for the site to work) or “profiling/analytics” cookies (used to collect information on site usage or to deliver advertising in line with preferences).

2. Technical cookies (no consent required)

These are essential for the correct operation of the site and to provide the services requested by the user; they do not require prior consent (Art. 122 Privacy Code).

CookiePurposeDuration
wordpress_*, wordpress_logged_in_*, wordpress_sec_*Authentication and session for registered usersSession / up to 2 weeks
wp-settings-*Interface display preferences1 year
wp-wpml_current_languageStores the selected language (WPML)1 day
woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_*Cart and checkout functionalitySession / 2 days
PHPSESSIDTechnical session managementSession

3. Analytics and statistics cookies (consent required)

The site uses Google Analytics 4, managed via Google Tag Manager, to collect aggregated statistical information on site usage. These cookies are installed only after the user’s consent.

CookiePurposeDuration
_ga, _ga_*Google Analytics 4 – distinguishing users and sessions2 years
_gidGoogle Analytics – distinguishing users24 hours

These tools are operated by Google Ireland Ltd.; more information: policies.google.com/privacy.

4. Third-party services — Google Fonts

The site loads web fonts from Google servers (fonts.googleapis.com and fonts.gstatic.com). This involves disclosing the user’s IP address to Google. Google’s privacy policy is available at policies.google.com/privacy.

5. Managing consent and cookies

On first access to the site, users can give, refuse or customise consent to non-technical cookies via the dedicated banner. Choices can be changed at any time by reopening the “Cookie settings” panel.

Cookies can also be managed or disabled via your browser settings:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Microsoft Edge

Disabling technical cookies may impair the correct functioning of the site.

6. Controller and further information

The Data Controller is Mad56 di Massimo Dante, Via Segarizzi 22 – 38063 Avio (TN), Italy – VAT 02233610225 – [email protected]. For any further information on the processing of personal data, see the Privacy Policy.

Let's create something together

[email protected]

Ready to race with a custom helmet? Tell us your story and we'll bring it to life.

  • Privacy Policy
  • Cookie Policy
  • Returns & Refunds

© 2026 Mad56 di Massimo Dante - PIVA: 02233610225 - Via alla Sega 1 – Rovereto (TN) – 38068 All rights reserved.

Made to Race.

Added to cart

Your Cart Is Empty
0

Check out our shop to see what's available

Cart Total: Total0,00€
Your cart is empty. Shop now →

Cart

Your cart is empty.

View Cart Checkout